The Ford Motor Company launched the EcoSport crossover SUV in North America in 2018. This subcompact model enjoyed a brief run on the American marketplace compared to the competition. Due to significant economic changes on a global scale, this inexpensive vehicle will no longer be part of Ford's lineup starting in 2023. As Ford continues to focus on electric vehicles and partially electrified cars worldwide, traditional models with internal combustion engines will quickly disappear from the roster. However, this small crossover SUV has been primarily impacted by corporate reorganization and economic strategies on a long-term scale.
The Inexpensive EcoSport Disappears From a Dynamic Marketplace
Under the hood, the Ford EcoSport has been powered by a turbocharged engine block with the legendary EcoBoost branding and several other unique mechanical technologies. Despite its incredible efficiency in the city and on the highway, this turbo engine will no longer be suitable for electric cars in the near future. Due to production issues and supply chain disruptions worldwide, this subcompact crossover SUV can't sustain a low selling price on the American marketplace. Therefore, Ford has decided to discontinue the inexpensive EcoSport from the domestic niche permanently.
Urban consumers might be disappointed with such a decision in difficult economic times. After all, this model has been one of the most affordable in the Ford lineup in recent years. The brand may revive the EcoSport as an electric vehicle in the future. However, this small crossover SUV might return to the marketplace with a completely redesigned powertrain that runs purely on electricity. Over the generations, the Ford Motor Corporation has revived some discontinued models in North America. For instance, the Bronco crossover SUV was recently reimagined after an extensive hiatus on the market.
Contact our Ford car dealership for news and updates on the latest Ford models and technologies in the United States of America.