Michael Aragon has been named president of Integrated Services at Ford. Those who know Lululemon Digital Fitness, PlayStation Network, or Crunchyroll are already aware of his accomplishments, which Ford is set to leverage.
Michael Aragon Joins Ford's Executive Ranks
Ford's legacy features many notable leaders. Aragon follows Peter Stern, now President at Peloton Interactive. Brand fans are curious about Aragon's upcoming projects.
In his first address, he underlined his vision for immersive cabin experiences: “We can spark new in-cabin experiences and services that feel seamless and contextual for our customers.” He'll oversee the evolution of Ford BlueCruise, Ford Pro productivity software, and Model e services.
A central goal is to increase the number of active subscriptions by more than 800,000. CEO Mike Farley has full faith in Aragon, declaring him the right choice to propel Integrated Services forward.
Farley emphasized the Ford+ plan: “The heart of the Ford+ plan is to match our iconic and trusted vehicles with incredible services and experiences that will improve the lives of our customers and help businesses succeed.” He noted, “Mike is the right leader to build on our early success with Integrated Services and help Ford capture this immense growth opportunity.”
Taking the reins on March 17, Aragon brings years of success at Fortune 500 companies. With a University of New Mexico degree and a Dartmouth MBA, he played a key role at Twitch. Ford is looking forward to his leadership driving strong results.
Find Out More About Ford's New Integrated Services President
Want details on Michael Aragon's strategy for Ford's in-cabin services? Contact our dealership—he's already laying the groundwork.