Town East Ford News

The Mesquite Championship Rodeo season is just starting back up again, and to celebrate its arrival, the city will be holding the 58th Annual Rodeo Parade on Saturday, March 28 in Downtown Mesquite. A long held tradition in area, the Rodeo Parade is a community event that draws in residents from all throughout the city. Featuring a whirlwind of exciting attractions and entertainment, the Rodeo Parade is a highly anticipated annual event that is fun for the entire family.

Free to the public, the 58th Annual Rodeo Parade is one big festivity that honors Mesquite's rodeo culture. It features…

Ford has taken their EcoBoost Challenge on the road once again and the popular event, which drew in over 28,000 people in 2014, is officially making its way to Dallas. On Saturday, March 21 at AT&T Stadium, Ford will be giving fans throughout the area the opportunity to test drive some of their top EcoBoost-powered models and experience their incredible performance. From the redesigned 2015 Ford Mustang to the all-new F-150, there will be plenty of first-class cars, trucks and SUVs to get your hands on.

The Ford EcoBoost Challenge is a nationwide tour promoting Ford's EcoBoost…

Town East Ford is proud to host a fundraising event for the Rider Relief Fund on Saturday, February 28th from Noon to 2pm. The Rider Relief Fund supports all athletes injured in the sport of Bull Riding. Your $5 donation gets you access to a meet and greet with some of PBR's Top Riders and a chance to win tickets to the PBR Iron Cowboy VI at AT&T Stadium in Arlington on February 28th and March 1st, 2015.

The Rider Relief fund, founded in 1998, provides financial assistance to athletes, bull riders and bull fighters, injured in the…

For the first time in history, the Ford Focus RS will being make its way to the States for the 2016 model year. Highly praised by Ford fans worldwide, the 2016 Focus RS is just the hot hatch American car enthusiasts have been waiting for. The third-generation model set to make its debut in the U.S. will feature an aggressive, athletic design and high-end performance that will make it one of the most fun-to-drive cars on the market. When it's released to the public later this year, Town East Ford will be your local destination for the brand-new…

Ford has officially done it again! The popular company known for its first-class lineup, which includes the phenomenal F-150 and legendary Mustang, has been crowned the top sales leader in the U.S. for 2014. This is the fifth consecutive year Ford has been bestowed with the honor, proving the automaker is a heavy hitter in the North American automotive market.

Throughout 2014, Ford managed to sell a total of 2,480,942 cars. The top models in its lineup for the year included the Escape, Fusion and the always best-selling F-150. Both Fusion and Escape each sold over 300…

The all-new, aluminum-body 2015 Ford F-150 has just been awarded one of the most prestigious titles in the automotive industry: North American Truck/Utility of the Year! Highly praised for its smart technology, craftsmanship and capabilities, the 2015 F-150 is the eighth Ford truck to earn the coveted accolade in its 22-year history.

Given out by American and Canadian journalists, the North American Truck/Utility of the Year award is one of the greatest honors a truck can receive. Ford is very grateful to be recognized as a heavy competitor in the automotive industry and pleased by the success of…

See some of the biggest monster trucks in the country battle it out in the arena at the O'Reilly Outlaw Nationals. The one-of-a-kind spectacle is coming to Mesquite Arena on Jan. 30 & 31 for all to witness the glory of the O'Reilly Outlaw monster trucks. Unlike anything you've ever seen, this two-day event will have you sitting on the edge of your seat. Bring your family and all your friends to check out the action - it's sure to be an incredible time for all.

The O'Reilly Outlaw monster trucks are among the greatest monster trucks…

Ford recently made an effort to give back to those less fortunate this holiday season by holding their 4th Annual Coat & Jacket Drive. This year, over 1,000 new and slightly used winter clothes, including scarves, hats, gloves and hats, were donated to the Salvation Army in the city of Detroit to help keep families warm throughout the winter.

The Ford Motor Company Fund was the backbone behind the brand's latest contributions. Focused solely on philanthropic efforts, the branch encouraged employees to make donations for the drive in order to help those in need. Once all the clothing was…

Ford has experienced its fair share of criticism over the years for its MyFord Touch infotainment system, and it seems that after much consideration, the automaker has finally decided to ditch the program and replace it with a brand-new system: SYNC 3. Slated to debut in 2016, the QNX-based program will present Ford owners with a high-quality, refined infotainment experience. With faster performance and an enhanced intuitive touchscreen, SYNC 3 is Ford's most innovative infotainment system to date.

Much more advanced than the current edition of MyFord Touch, SYNC 3 features seamless integration of AppLink and Siri Eyes-Free for…

The Mesquite Symphony Orchestra is celebrating the holiday season with their annual "Music of the Season" concert, scheduled to take place on Dec. 20 at Mesquite Arts Center. This year's presentation will be "A Dickens Christmas," which will include popular holiday songs and performances by actors from Mesquite Community Theatre. This seasonal event is a great winter outing for you and your family, and it's a wonderful way to spend part of the holidays.

Timeless classics such as 'O, Holy Night," "Good King Wenceslas," "A Rhapsody on Christmas Carols" and "Noel" are just a few of the holiday…