Town East Ford News

The Center of Automotive Management recently held their 10th Annual AutomotiveINNOVATIONS awards, where Ford was named the "Most Innovative Volume Brand 2015." As a company that constantly pushes the envelope and breaks the mold, Ford was honored for their advanced safety features and semi-autonomous technologies featured across their lineup.

More than 1,220 innovations were reviewed before the Center of Automotive Management chose their top picks. Ford took home awards for their automatic braking technology, Active City Stop, and Active Park Assist, which helps drivers properly parallel park. Additionally, the Ford Focus won in its individual class and the company…

Ford recently celebrated Take Your Child to Work Day in the most incredible way possible: they built a 12-foot-tall Hot Wheels track loop, setting a world record. A fun, unique way to get kids interested in science and engineering, Ford got the idea for the project from employee Matt West and his son Blade, who have become known for building Hot Wheels track loops at their home.

When West, a Ford technician, began teaching his six-year-old son physics at home by building Hot Wheels track loops, he had no idea that someday one of his creative loops would help Ford…

The all-new 2015 Ford F-150 isn’t just stronger, lighter and more durable than ever before, it's also safer. The National Highway Traffic Safety Administration recently gave the 2015 Ford F-150 SuperCrew a five-star crash rating in their New Car Assessment Program for its innovative safety components. With a total of 31 safety-related features added to the F-150 for the 2015 model year, the full-size pickup is incredibly secure for drivers and passengers.

"The five-star safety rating is a terrific example of One Ford collaboration and innovation," said Raj Nair, Ford group vice president, Global Product Development. "The 2015…

The redesigned 2015 Ford Mustang has earned the "Vincentric Best Value in America" award for Sports Cars for the sixth consecutive year. A top competitor in its segment, the latest Mustang was praised for its low cost of ownership, low maintenance costs and low fuel costs, which could not be surpassed by any other models in its class.

The Ford Mustang's "Vincentric Best Value in America" award is just one of many accolades the pony car has received as of late. It was also named a Car and Driver 10Best, Detroit Free Press Car of the Year, "Hottest Car…

Town East Ford has successfully earned their ninth President's Award from Ford Motor Company. A prestigious honor, the accolade was presented to our dealership for excellent customer satisfaction in sales and service, proving Town East Ford is one of the leading Ford dealerships in the Mesquite community. With award-winning service and an excellent collection of first-class Ford cars, trucks and SUVs, our dealership is a top spot for buyers in search of new Ford vehicles in Mesquite.

It was 18 years ago when Town East Ford received their very first President's Award. Since 1997, we have been improving…

Ford is making great strides to help reduce their carbon footprint by utilizing plastics found in landfills in the all-new 2015 Ford F-150. For over three years, the automaker has been working with Unifi to incorporate the recycled plastics, known as REPREVE fiber, into their models, contributing to the preservation of our lands and promoting "green" living.

As of today, Ford is the only automotive brand that uses REPREVE fiber in their models. Made completely out of recycled materials, the strong fiber can be found on five different cars in Ford's lineup across the globe, including the 2015 Ford…

Ken Block's 1965 Ford Mustang Hoonicorn RTR blew away auto enthusiasts when it debuted in the recent Gymkhana 7 video, but before the car had its star moment, Block took it for a spin in its bare shell. The test, which was completed to ensure the car was ready to handle Gymkhana-style a beating, was the first and only one Block conducted before shooting the video.

Expelling 845 horsepower, the Ford Mustang Hoonicorn's 6.7L V-8 engine is pushed to its limits in the video showcasing Block's test run. In its shell form, the high-powered car is…

The Mesquite Championship Rodeo season is just starting back up again, and to celebrate its arrival, the city will be holding the 58th Annual Rodeo Parade on Saturday, March 28 in Downtown Mesquite. A long held tradition in area, the Rodeo Parade is a community event that draws in residents from all throughout the city. Featuring a whirlwind of exciting attractions and entertainment, the Rodeo Parade is a highly anticipated annual event that is fun for the entire family.

Free to the public, the 58th Annual Rodeo Parade is one big festivity that honors Mesquite's rodeo culture. It features…

Ford has taken their EcoBoost Challenge on the road once again and the popular event, which drew in over 28,000 people in 2014, is officially making its way to Dallas. On Saturday, March 21 at AT&T Stadium, Ford will be giving fans throughout the area the opportunity to test drive some of their top EcoBoost-powered models and experience their incredible performance. From the redesigned 2015 Ford Mustang to the all-new F-150, there will be plenty of first-class cars, trucks and SUVs to get your hands on.

The Ford EcoBoost Challenge is a nationwide tour promoting Ford's EcoBoost…

Town East Ford is proud to host a fundraising event for the Rider Relief Fund on Saturday, February 28th from Noon to 2pm. The Rider Relief Fund supports all athletes injured in the sport of Bull Riding. Your $5 donation gets you access to a meet and greet with some of PBR's Top Riders and a chance to win tickets to the PBR Iron Cowboy VI at AT&T Stadium in Arlington on February 28th and March 1st, 2015.

The Rider Relief fund, founded in 1998, provides financial assistance to athletes, bull riders and bull fighters, injured in the…